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Greene King Change Conference


Greene King needed a impactful and emotionally engaging film to be shown at a Top 100 Senior People Conference, with further use afterwards for team meetings, inductions, motivational training etc. across the company.​

The aim of this film was to elicit behavioural change and to reinforce Greene King’s four key values; Customer, Team, Respect, Results. We opted for no dialogue, and instead placing the emphasis on the actors’ performances and the visual drama of the narrative, driving home the key messages by showing rather than telling.

A people-focused film, it reinforces how ‘if you do things the right way and create the right atmosphere, everything else falls into place’.


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