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International Men’s Day Standard Chartered

Synopsis

Standard Chartered (SCB) prioritises diversity and inclusivity alongside its business objectives, with International Men’s Day (IMD) being a crucial part of its CSR commitment.

In 2021, focusing on ‘better relations between men and women,’ IMD served as a platform for initiating open discussions on meaningful changes men can enact.

Our film posed a fundamental question: ‘What does it mean to be a man?’

We interviewed SCB staff from diverse backgrounds to get a wide range of perspectives as there is no right answer, featuring children in the backdrop alongside participants to evoke a future-oriented perspective. By sparking conversations, our film encourages deeper reflection on gender roles and fosters dialogue for building a more inclusive world.

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