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PLINAZOLIN® technology, a groundbreaking innovation from Syngenta, safeguards plant health by combating a multitude of harmful pests across various crops and climates.

The film aimed to create a distinct campaign within the competitive agricultural sector. It had to feel human and emotional while also reflecting the technology and science that had been invested.

Designed for global adaptation, it featured professional actors portraying young farmers amidst dynamic LED screens displaying global crop footage, weather conditions, and animated pest examples

Lab scenes and technical animations underscored the scientific innovation behind PLINAZOLIN®, delivering a compelling narrative that resonates across diverse markets.


Executive Producer - Alex Amos
Creative Director - Nick Canner
Producer - Josh Foulkes
Director - Richard Crombie
DoP - David McDowall
Camera Assistant/Focus Puller - Nick Chandler
Grip - Bobby Brown
Make-up Artist - Robynne Pimblett-King
Production Manager - Elena Frangiamore
Production Runner - Georgia Koronka


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