Picture the scene… dawn breaks over desert sands as we set up at base camp at the Inland Sea.  PSG’s Neymar, Buffon, Di María, and Thiago Silva arrive at the Edge set – you can imagine our excitement… four footballing superstars. We pinch ourselves, then set to work with Grid Worldwide to create a truly iconic TVC for Qatar’s National Tourism Council.

We open on a stunning vista, as these elite players utilise the desert to train, pushing themselves further than ever before. The camera follows as they run across the desert’s expanse, tackling dunes and conquering steep up-hills…

Why? Well…Where do you go when you’ve achieved everything – but want to keep pushing further?   Qatar, of course. Our film achieved 1 million hits within just one week of launch.