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Syngenta The Good Growth Plan

Synopsis

Our planet is facing a huge challenge: an ever faster-growing population is driving food demand higher than ever before, whilst natural resources are getting scarcer. Global biotechnology company Syngenta launched The Good Growth Plan to combat the challenge.

Needing to highlight Syngenta’s commitment to tackling this problem, we used visually appealing in-camera stop-frame animation to beautifully introduce each of Syngenta’s six commitments and to really highlight what they hope to achieve.

Awards won:

SILVER – New York Festivals, Public Relations

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