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How important is Digital Marketing anyway?

 

Traditional marketing methods are expensive and it’s pretty much impossible to prove a direct return on investment. We are not saying that they are ineffective because that’s not true but just because you have taken to TV or print it doesn’t mean that you should neglect digital. And if your budget doesn’t allow traditional marketing methods then don’t panic digital can be equally as effective.

 

 

First off what are the traditional marketing methods?

  • Newspaper Ads
  • Radio
  • Television
  • Flyers
  • Billboards
  • Magazine Ads

And digital marketing?

  • Social Media
  • Email Marketing
  • Blogs
  • Paid Search (PPC)
  • Search Engine Optimisation
  • Blogs and Content Marketing
  • Mobile
  • Online Brochures
  • Video Marketing

 

The stats… In 2019, Facebook generated close to 69.66 billion U.S. dollars in ad revenues and LinkedIn’s annual revenue amounted to almost 6.8 billion U.S. dollars. And it is hard to ignore that 80% of B2B leads come through LinkedIn. For the consumer brands note that more than 80% of buyers do their research online before investing in a product or a service.

 

 

The 5 overriding benefits of Digital Marketing are:

Direct Targeting
As opposed to traditional marketing methods ie. print and TV which use a blanket strategy, you are able to directly target audience demographics from age and gender to company size and industry skills.

Audience Interaction
Your audience is able to directly interact with your ads. Engagement rates, comments, likes and email replies are instant hot leads and testimonials to your content.

Prove ROI
There are a plethora of reporting and analytics tools which make it easier than ever to prove ROI for your marketing spend.

Cost-Effective
TV and radio advertising costs are high, there is no way around it. Digital Marketing costs are SIGNIFICANTLY lower. Not free – which is a popular misconception. But they are lower. And with targeted campaigns, you won’t be wasting any money on people that have zero interest in your offering.

Higher Reach
And that is not only because you can set geographical parameters. It is because it is easily shared. Quite difficult to physically share a flyer with all your friends and colleagues. Though a single click of a button named ‘share’ means viral opportunity.

 

So where do I start?
The flow chart below is a good guide of format for your digital marketing strategy…

 

 

Are you looking to up your digital presence? Whether you are an established brand looking for new innovative ways to penetrate an overcrowded market or a digital novice who needs the full set up – we can help! Get in touch letschat@edgepicture.com.

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