In these uncertain times, we understand it’s more important than ever to ensure clear and effective communication with your teams, clients and customers to reassure that they can still expect an excellent offering from you.
With close contact being discouraged at this time and major cinematic productions being put on hold – there are obvious limitations on filming projects, but there are alternative solutions to your filming needs.
At The Edge, we’ve been developing remote filming solutions for over 30 years and can offer innovative Repurposed Content to convey your message. Repurposed Content is a powerful tool to deliver comms messages and is specifically one of our areas of expertise.
What is Repurposed Content? We take footage from existing films and add new captions, graphics, voiceovers or music to transform into a brand new piece of content. We have a roster of freelance voiceover artists with their own recording equipment and have measures in place for our edit team to work remotely.
As an example:
We produced the below film for Nokia’s 150th birthday which included some fantastic original branding and stock footage, using a voiceover to narrate we were able to take the viewer through the 150 years of technological development and really tell the story of innovation through visuals and smart use of tone by the voiceover and music combination.
Advantages of using Repurposed Content:
A very necessary advantage right now is that it’s low-cost and quick to get out there – possibly even on the same day so that regular updates are easy to achieve. Save your spend for the marketing push and ensure your message reaches everyone you intend it to.
You may want to include senior leaders in a new message fast. We can use previous footage that includes these business leaders and add a newly recorded narrative or caption to communicate the new message.
If you have a piece of film that was well received by your audience and accumulated good metrics, why wouldn’t you repurpose it – with a new fresh take!
Maybe you’re a company that’s been going for a long time, possibly decades? What did your first marketing campaigns look like? Did you use a different logo? A theme that could be brought back to life? Nostalgia in film is a great way to drum up emotive loyalty. Need an example? Think the Coca-Cola – Christmas ad. Or more recently, Opal Fruits. It’s a tested and proven marketing tactic.
Our services include:
- Font graphics
The possibilities that Repurposed Content offer up are endless. The style fits all tones of communication, film, any business, and for any length of film. We can help advise on which style and format are the best for your company and campaign.
Right now the need to tighten the belt in times of uncertainty is understandable and we’re able to work with budgets of all sizes. We have 30 years of experience and we produce Repurposed Content films on a weekly basis for business across all sectors. The Edge is a full-service agency, which means we are able to create, host and distribute your content. Get in touch to see how we can help support your communication plans firstname.lastname@example.org.